GetResponse Review 2022 – Is this the best tool for you?
It is difficult to find the ideal email marketing instrument. There are numerous factors to consider. The ease of use, the features, and of course the price. GetResponse is one of the greatest and most popular email marketing solutions available. But does it fit your needs?
In our GetResponse review, I’ll walk you through every aspect of the software to save you hours of research.
Summary of the GetResponse email marketing software
- GetResponse is a robust email marketing platform with intelligent automation capabilities.
- Creating campaigns is a breeze. GetResponse provides assistance at each stage.
- There are numerous email, landing page, funnel, and form templates accessible. Although some may benefit from an upgrade.
- I like the seamless interaction with analytics and other applications.
- The pricing is competitive and scaling is simple as your firm expands. GetResponse is highly recommended as an all-encompassing email marketing and automation platform.
GetResponse’s most essential features:
GetResponse is a comprehensive email marketing and automation platform with all the features you would expect.
Here are the most important features of GetResponse:
- Drag-and-drop email editor, it is simple to create marketing emails and newsletters. Drag and drop content blocks onto the canvas and directly edit them. Include unique components like as photographs, videos, and products in your emails.
- Email templates: GetResponse comes with more than 120 email layouts. You can store templates for future use, design in HTML, or create a design from scratch.
- Funnel builder: Create comprehensive registration and sales funnels. Funnels allow you sell more and expand your email list.
- Email automation: GetResponse is loaded with email automation capabilities. Develop drip campaigns, email triggers, and autoresponders. Lead scoring allows GetResponse automations to identify your hottest leads.
- A/B testing is the foundation of any successful campaign. In GetResponse, you use an A/B testing wizard for emails and landing pages, and the best version is automatically selected as the winner.
- Landing pages: Create landing pages utilising a drag-and-drop editor. GetResponse’s landing page editor can include video and form elements. GetResponse hosts the pages, so you do not require additional hosting.
- Customer support: GetResponse features a responsive customer support staff. There is a knowledge base, a help centre, and email and chat support available around the clock.
- Integrations: Integrate GetResponse with any CRM or eCommerce platform. Using the GetResponse API or Zapier, you may build bespoke integrations.
GetResponse Review: the specifics
Here is the section you’ve been anticipating. We will examine the basic GetResponse features to determine if they meet your needs.
GetResponse Email Marketing
GetResponse facilitates the creation of your first email. They have considered the user experience. I was able to set up my first email account within 10 minutes, and the process felt really natural.
Create your first email campaign using GetResponse.
After creating a free account, you can immediately begin designing your email. When you click ‘Design message,’ you are presented with over 120 email templates. Nice!
There are 7 types of email templates in GetResponse. You can “educate, promote, and welcome” your customers, for example. Say you like an email template. If you click “Save,” it will be stored in the “My templates” tab so you can use it again.
After you choose a template, you can use the email builder to start making changes to your email.
The GetResponse email editor has a lot of features, but they don’t get in the way. When you need them, you can see all of the editing options. So, it all makes sense.
Fans of old-school HTML code can start with an HTML design or code it from scratch, but that’s not at all necessary. It’s good to know that the drag-and-drop template builder has an option for custom HTML blocks.
Options for a drag-and-drop email editor
In the layout section, you choose how your email will be set up and how it will look. Set up the basic colours, number of columns, etc. Content Blocks are used to move and change most of the text.
You can add:
- Images, Text and Buttons
- Video ( youtube-ish!)
- Whitespace and margins
- Social sharing links and
- Custom HTML
The fact that you can save blocks and sections is my favourite thing about the email editor. I always use the same headers, footers, and some combinations of text and images. By reusing them in my next email, I save a lot of time.
It is easy to add videos and pictures. You can drag and drop your image or look through GetResponse’s free (!) collection of stock images.
Just put in the YouTube link for a video, and it will be embedded in the email.
There’s more fun to come. Under the eCommerce tab, you can add items from your online store to your email. If you link to your e-commerce platform, like Shopify, the products are right there. And for that extra touch, add a “recommended products” section.
How to set up your email to work well
The whole email is made on a single page. Add subject lines, the email address of the person sending the email, and the right email list to send it to.
GetResponse email tracking is cool because it lets you keep track of eCommerce interactions:
You can keep track of what people do after clicking on links in your emails. Click tracking can be done with a tracking snippet from GetResponse, but it can also be done with a Google Analytics integration.
With eCommerce tracking, you can see which campaigns bring in the most sales and income. And show that your marketing costs are worth it.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You make the email just like you would make a newsletter, but then you set it up so that it sends itself as an autoresponder.
With the scheduling, you can decide when emails are sent. You can choose to send the email when you sign up, a few hours later, or at a specific time and date. You can uncheck the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The “travel through time” switch is my favourite part. If you check this box, the email will be sent at the local time of the recipient.
Let’s look at some of the features of marketing automation in more depth.
Marketing Automation Tools
GetResponse is great at automating marketing tasks. Because of the automation workflows, it is one of the best email marketing platforms for SMBs.
When I opened the automation menu and saw this navigation bar, I fell in love with GetResponse marketing automation.
This menu looks like a marketer’s dream. There are automation templates in each of these submenus to help you get started. I’m making a “welcome” automation for you because we are reviewing.
Creating a customer welcome automation
On to making a programme that will automatically greet my new customers. I start with an automation template that was already made. And I already have this after just a few clicks:
I know that it looks good. When you look at the automation flow in more detail, you can see that GetResponse has already done half of your work. It’s easy to change everything like you want it.
There are conditions and things to do in the automation editor. For example, you can send an email when a customer buys something from you (the condition) (action). The first thing I’m going to do is send a welcome email. As many emails and conditions as you want can be added.
I’ve set up a flow for this email campaign so that my new customers get two emails in two days. Then, to make things easier for me, I separate customers who opened my email. GetResponse takes care of all of this on its own once the campaign starts.
I give the automations in GetResponse an 8.5% score out of 10. It takes a little bit of time to learn about all the options. But once you do, you’ll be able to make full customer journeys. Make your own automations, make customer profiles, and personalise emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are merely a few examples. With a few tweaks to the automation templates that have already been made, you can make your own automations that work well.
The funnel builder is next. A marketing campaign can also be thought of as a series of steps. So, this includes things like landing pages, forms, emails, SMS, and more.
GetResponse’s conversion funnel builder starts by asking if you want to:
1. Build your email list (or leads)
2. Sell products
3. Promote a webinar
Start with a new lead magnet or one of GetResponse’s 17 templates. Once you’ve picked your lead magnet, you can build out your funnel
The whole process of building a funnel is led. At each step, you are told what to do, so you don’t forget anything. GetResponse, for example, tells you to make sure you have a thank-you page and gives you a template for one. Smart!
How to create a conversion funnel?
As your first step, you’ll make a landing page for people to sign up. Choose a template, make some changes to the text and design, and then publish the page.
Then you’ll make a “thank you” page, and then an email to promote your business. This is the email you should use to start advertising your newly made funnel.
Advertise your funnel via Facebook. Connect your Facebook account to GetResponse for functionality.
Clearly, adding more emails, forms, and pages to your funnel will increase its conversion rate.
Finally, you receive all the statistics you need to track the progress of your campaign. Using the conversion dashboard, track signup rates, the number of contacts, page visits, and success rate. (They make it too simple!)
The Email Marketing strategy enables the creation of lead and lead magnet funnels. For further features and the abandoned cart recovery function, you will need to upgrade your plan.
I appreciate being able to construct a whole sales funnel in a single dashboard, with the flexibility to measure key metrics. It renders the GetResponse funnel builder intuitive.
GetResponse’s website builder is the most recent addition to their platform.
You can create a website using templates or their “AI-powered builder.” With the Ai-powered website builder, you answer a few questions and GetResponse generates a personalised website automatically.
Other website construction possibilities include widgets (forms, chat boxes, price tables, etc.)
Website hues and styles
Adding logos and images
After 5 minutes of experimenting with the builder, I was able to design a serviceable homepage with no effort.
The builder allows for complete page customization. You can alter fonts, text sizes, add or remove photos, reposition items, and modify padding, among other things.
There is a distinct menu for adding and updating website pages. It is possible to modify the navigation bars, headers, and footers. When a section is selected, the drag-and-drop editor displays further customization options.
The menus appear identical to those of the email and landing page editors.
Webinars Webinars are currently quite popular. GetResponse is one of the few platforms for email marketing that includes webinars.
Creating a webinar is simple.
After picking a title, you specify the webinar’s time, date, and duration. Then, you select the contact list to which you will add your registrants. You can add autoresponders for registrants to receive immediately after registering.
After all preparations have been made, GetResponse will generate a webinar registration link to encourage people to join up for your webinars.
You may now send invitations to your contact list, manage additional webinars, and monitor the performance of your webinars.
I thought the webinar tool was of high quality. It has interactive elements that allow you to maintain audience interest. These include chat, polls, question and answer sessions, and a whiteboard.
If you wish to demonstrate a product or function, you can live-share your screen. If I want to sell a product, I can include a direct call to action in the webinar.
People who already use email marketing and webinars on separate platforms may appreciate that GetResponse combines the two.
You have access to the chatpod and the event’s global settings. The event takes place within the GetResponse application. Additionally, they offer a mobile app you can utilise to do your webinar on the go.
Landing Page Builder
All Getresponse plans feature the landing page builder at no additional cost. Currently, the landing page builder provides 198 templates. Although truthfully, I would stick to the 100 most recent templates, some of the older ones… seem quite aged.
GetResponse’s website templates
After selecting a landing page template, you can begin the editing process. The editing experience differs from that of creating an email.
The right-hand menu contains all drag-and-drop elements, including text, photos, video, and buttons, among others.
Initially, I believed I wanted the icons to be labelled. However, after a brief period of experimentation, you’ll quickly understand what each element is and how to obtain it.
I like that you can generate A/B variations of your landing page from the start using the landing page builder. In the upper-left corner of the page, you can generate as many variations as you desire, as well as forms and thank-you pages.
Landing page setup
When you are satisfied with the design of your page. You can add options for SEO, URL, and email lists.
What follows is perhaps my favourite section. As with your emails, you configure landing page statistics and web event tracking. To track landing pages, you can choose your analytics platform of choice. GetResponse is compatible with all of them, including Google Analytics, Facebook Pixel, Kissmetrics, and others.
The landing page builder is effective. Obviously, some landing page software has more advanced functions. If GetResponse can refresh their builder and offer additional templates, they will be competitive with other products.
I would continue to use GetResponse since landing pages can be linked to other efforts such as webinars, funnels, and automations.
Other noteworthy GetResponse capabilities include SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is therefore effective outside email marketing. It allows you to create full conversion funnels to convert visitors to customers. However, the story does not finish here. To evaluate an email marketing platform, you must consider customer support and pricing structures.
GetResponse customer support
GetResponse’s customer service is accessible via live chat and email. Their live chat help is offered around-the-clock.
GetResponse features a comprehensive help centre that addresses all product-related inquiries.
There is a handbook to help beginners get started. There are articles on how to utilise and adjust specific features. In addition, you can obtain case studies to enhance your email marketing and marketing automation.
The GetResponse platform is offered in 26 different languages. Customer service is offered in multiple languages. The agents are typically helpful and quick to respond. The only minor drawback is that only the Max plan includes phone support.
Also read Pricing of ActiveCampaign
GetResponse pricing and plans
GetResponse offers 3 plans for small businesses, including Email Marketing, Marketing Automation, and eCommerce Marketing. MAX and MAX2 are their enterprise offerings with more sophisticated marketing capabilities and specialised support.
Pricing for GetResponse is based on the size of your email list and begins at $19 for the Email Marketing plan. Here is a breakdown of their costs for one thousand contacts.
If you choose an annual subscription, you already receive an 18% discount. This increases to a staggering 30 percent on the two-year plan. However, we’ve secured an additional 10 percent off your GetResponse plan. Simply register through this link to receive our GetResponse discount.
GetResponse provides more than 170 integrations. They’ve organized them clearly on their integrations page.
You can connect your GetResponse account with:
- popular eCommerce platforms like Shopify
- payment gateways
- Social media apps
- landing page and popup builders
- Conversion tools
In addition, with the GetResponse API, you can create your own integration or connect via Zapier.
Getresponse pros and cons
Let’s take out the scales and examine the benefits and drawbacks of GetResponse.
- Great for growing, and both small and large businesses can use it.
- There were landing pages and a conversion funnel.
- Webinar funnels
- A lot of different templates
- Features of advanced marketing automation
- One month free with no credit card required
- Chat and email support are available 24 hours a day, 7 days a week.
Can be improved
- There is no refund for cancellation of annual plans.
- The landing page builder is effective, although some of the templates are old.
GetResponse’s email marketing options
There are several competitors to GetResponse. How does Getrespones stack up against other marketing tools? These are the primary options:
SendinBlue is a good option for small and medium-sized organisations, but not the ideal option for large enterprises. It is cost-effective. Although the majority of users will find the tools sufficient. It lacks the functionality of GetResponse.
Each business offers a free plan. GetResponse is free for up to 500 contacts, whereas Sendinblue is free for up to 300 emails every day.
ActiveCampaign is a marketing automation service with integrated customer relationship management. ActiveCampaign has more robust automation capabilities and comparable cost. ActiveCampaign offers an Email, landing page, and form builder, as well as Sales CRM, Lead scoring, Messaging, SMS, and chat.
MailerLite is an inexpensive email marketing application. Mailerlite is less expensive than GetResponse and offers more attractive templates. There are fewer features available, such as no webinars.
GetResponse conclusion: Does it fulfill your needs?
Congratulations! You have reached the conclusion of our evaluation. You recognise the importance of having the proper email marketing instrument. One that is effective and meets your business’s requirements.
GetResponse is a very effective and capable online marketing platform. Here is how we evaluate it:
Ease of Use: 4.25 / 5
Value for Money: 4.25 / 5
Editor and templates: 3.75 / 5
Functionalities: 4.5 / 5
Email Automation: 4 / 5
Customer service: 4 / 5
Total score: 4.1 / 5
GetResponse receives a score of 4.1/5 for its user interface, automation capabilities, and cost-effectiveness. The landing page builder may use an update, but I have no doubt GetResponse is working on it.
Frequent Asked Question (FAQs)
What is the cost of GetResponse?
GetResponse’s free subscription includes unlimited emails for up to 500 subscribers. GetResponse’s cost ranges from $19 for 1,000 contacts to $119 for their eCommerce marketing plan. The price of each plan grows as the number of subscribers increases.
Is GetResponse an effective email marketing platform?
GetResponse is effective for email marketing. It is user-friendly marketing automation and email marketing software. They facilitate the creation and transmission of email marketing communications. You can construct newsletters, autoresponders, and automated funnels with great conversion rates. Getresponse is useful for list development, sales conversion, and abandoned cart marketing.
Is there a CRM in GetResponse?
Yes, GetResponse’s higher-tier plans do include a CRM. Even with the cheaper plans, you get contact management tools like tagging, scoring, tracking of sites and events, and automation. If that wasn’t enough, it also works with CRMs like Hubspot, SalesForce, Zoho, Microsoft Dynamics 365, and more.
Where can I find the API key for GetResponse
After you log in, go to Tools > Integrations and API > API to find the GetResponse API key. There, click the “Generate API key” button, give it a name, click “Generate,” and you’ll have your API key.
What’s the difference between GetResponse and MailChimp?
The main difference is that GetResponse has more advanced marketing automation, while Mailchimp is better known for simple email marketing for the masses. Once you get a bit of experience, you’ll enjoy GetResponse more. Even though MailChimp is a good place for beginners to start, they will soon want to switch to one of the other options. GetResponse is one of the best choices.