How To Scale An ECommerce Business using Fiverr in 2022?
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The outbreak of COVID-19 altered the entire corporate landscape.
Because of the minimal entry hurdles, e-commerce is currently the preferred choice for new firms. Many established companies have moved their focus from traditional to digital.
I’ve included a practical approach below if you want to learn how to scale an ecommerce business.
It enables you to expand online business and increase revenue by utilising the newest web technologies, freelancing work, and data-driven marketing.
From $3.535 trillion in 2019 to $6.542 trillion in 2023, e-commerce enterprises should expect a huge 85.06 percent growth rate.
In the next months, this makes e-commerce a valuable business potential.
Starting an e-commerce firm is very simple, but taking it to the next level necessitates more resources and a skilled team.
Hiring in-house employees, training them for your company’s workflow, finding office space, and dealing with additional overheads can be costly.
Instead, depending on your business needs, you might engage expert freelancers to save money.
Businesses are now hiring more freelancers than full-time employees.
According to studies, by 2027, 50.9 percent of the whole US employment, or 86.5 million workers, will be freelancing.
According to the above statistics and numerous other industry research papers, the freelancing gig economy will have a big impact on future e-commerce growth.
Here’s a step-by-step guide on leveraging freelancing to grow your internet business.
It will guide you through various critical areas for establishing consistent business growth and a positive return on investment.
Choosing the Most Appropriate Freelancing Platform
Hiring the appropriate people is critical to your company’s long-term success.
I discovered that Upwork, Fiverr, and 99Designs are the most trusted platforms for outsourcing business operations after dealing with hundreds of independent freelancers and freelancing marketplaces.
You have complete control over which of the following freelancing platforms you use. Still, I’d suggest giving Fiverr a shot.
Unlike other platforms that cater largely to premium customers, Fiverr offers a wide range of freelance services for as little as $5.
This does not imply that by offering low costs, Fiverr sacrifices service quality.
Fiverr just launched Fiverr Business and Fiverr Pro for its high-end consumers looking for hand-picked extraordinary talent and top-notch service.
It’s no surprise that the annual report from Fiverr reveals a continuous upward growth trend with no signs of slowing down.
Top 5 Reasons to Scale an E-commerce Business with Fiverr
After freelancer.com and Upwork, Fiverr is the third-largest freelancing site.
When it comes to scaling an online business, Fiverr is the first place that comes to mind.
Fiverr has established itself as a reliable freelancing marketplace thanks to its high-quality services and prompt customer care.
I’ve outlined the top five reasons why Fiverr is the finest platform for hiring freelancers below.
1.A wide range of freelance e-commerce services
Fiverr has a broad list of freelance services organised into eight categories:
- Graphics and design
- writing & translation
- Digital marketing
- Video & animation
- Programming & tech
- Music & audio
Depending on your business needs, you can hire workers with the appropriate skill set and professional expertise.
2. Price Variability
Traditional enterprises sometimes require more money than e-commerce businesses. Skilled human resources, on the other hand, eat up a large percentage of the budget.
You may solve this problem by engaging Fiverr’s e-commerce experts.
It’s the only platform that works with e-commerce companies on a budget.
There is no other freelance marketplace that offers such a wide range of services starting at $5.
Of course, the $5 and $1000 gigs will not be of the same calibre. However, it lowers the entry barrier for a startup with insufficient funds.
When the money starts rolling in, you can overhaul the brand’s look and other commercial processes.
3. Get a Handle on a Larger Pool of Niche Experts
If you want to scale an e-commerce business, getting aid from specialist experts rather than going it alone is a preferable option.
Fiverr allows business owners to engage e-commerce gurus and niche experts with years of expertise managing various business operations. Creating a company plan, implementing PPC advertisements, and monitoring data entry are just a few examples.
4. Better and faster results
E-commerce is a difficult business model to understand. Using SMART marketing tactics, on the other hand, can help you get better outcomes.
The SMART marketing model is largely followed by Fiverr.
For your e-commerce business, this means lower costs, faster productivity, and a higher return on investment.
5. You’ll be able to concentrate on critical business issues.
Hiring freelancers is likely to be a better option than managing all business activities on your own or hiring an in-house team.
You can focus on vital business concerns and core competencies like creative thinking, decision-making, and problem-solving by outsourcing less important, time-consuming, and repetitive work.
Please don’t accept my words at face value.
Check out Fiverr to determine which business functions you can easily outsource.
1. Conduct market research
A successful e-commerce business requires extensive market research.
Knowing the characteristics of your ideal consumer allows you to create targeted marketing efforts with a higher return on investment.
You can discover or create better items once you’ve identified your target clients and their needs.
Market research can assist you in determining your competitors’ marketing strategy, industry trends, and possibilities for growth.
To capitalise on market gaps and dominate the sales percentage, though, you’ll need the top talent.
If you don’t want to hire a high-priced market research firm or business consultant, Fiverr has a plethora of freelance market research and competitive analytics experts.
2. Verify Your Concept
Using Fiverr’s market research experts will provide you with a library of various company ideas and low-competition products.
Not all of them are appropriate, especially if you want to grow your company.
Just because you obtain a few sales on a small scale doesn’t indicate you’ll have the same results on a larger scale.
As an e-commerce business owner, you should validate your business ideas before launching them to the general public.
The easiest approach to do this is to interview a group of the target audience to determine their requirements and expectations.
For this, you can employ surveys and community polls. Other methods of verifying a business idea include creating an email list and launching pre-order landing pages.
Validation of a business idea and the selection of an e-commerce product are both difficult processes, similar to market research.
Instead of doing it yourself, you can save money and time by hiring a top-rated business consultant from Fiverr.
3. Put together a business plan
Please keep in mind that scaling an e-commerce business requires a well-thought-out strategy.
Brand recognition, marketing, customer acquisition, inventory management, customer service, and financial activities are all part of a business plan.
The basic formula for a successful business plan is to delight customers while maintaining a healthy profit margin.
You’ve probably heard that preparation is half the battle.
A well-designed company strategy, likewise, allows for speedier growth and more stable financials with less risks and losses.
Please keep in mind that your e-commerce business is built on the foundation of your business plan. As a result, collaborate with e-commerce experts who have a lot of experience.
If you’re not sure where to begin, look for top-rated business strategists on Fiverr who can help you create a solid plan of action to get your firm off the ground.
You can get help from a business planner –
4. Create an appealing brand
Your brand is your identity, and it needs to be distinct and remembered. The majority of small businesses believe that branding is limited to logo design.
Although the logo is an important branding asset, you should also consider supporting visual aspects such as colour palette, application context, typography, usage guidelines, social media kit, packaging designs, and everything else that comes to mind.
Building a solid brand before scaling your e-commerce firm will save you a lot of money on redesigning.
Cadbury, a chocolate maker based in the United Kingdom, spent nearly £1 million on a brand revamp that included the logo and all visual assets.
Fiverr has over 4000 gigs ranging from $5 to $10,000 if you need any type of creative assistance with building your company’s branding.
Fiverr branding specialists can help you create a killer brand that stands out from the crowd.
Here are some ways Fiverr freelancers can assist you with brand design or refresh.
Typically, branding design is a costly service, but given your development, I advocate strategically investing in it to save future rebranding costs.
5. Legal Counseling
You may not have considered seeking professional legal guidance as a small e-commerce business.
Legal guidance, on the other hand, is required when you wish to develop your firm, particularly if you want to target an international audience.
For legal advice and document filing, lawyers and business consultants typically charge exorbitant fees.
Instead of paying for expensive legal services, employ Fiverr’s freelance business consultants or lawyers to handle a variety of legal jobs, such as:
Before making any major decisions, you can also get general legal counsel and consultation.
It will assist you in protecting your company from legal troubles.
6. Constructing an E-commerce Website
An e-commerce business cannot function without a conversion-focused website.
It is not difficult to create an e-commerce website. Using popular CMS like WordPress, Drupal, Joomla, or hosted systems like Shopify, anyone can create a beautiful company website.
Hiring a professional website developer or agency, on the other hand, is the greatest option if you want to construct a large e-commerce store with thousands of products.
Fiverr allows you to engage a reputable freelancer or agency for a fraction of the cost of a high-priced web development firm.
An e-commerce website is often a large project that entails the design and development of the following elements:
Taking on such complex web development tasks isn’t for everyone.
I suggest you look through the Fiverr Pro section to identify skilled individuals and agencies that fit your budget.
There are currently 9400+ e-commerce website development gigs on Fiverr Pro.
You can pick any of them to acquire a secure, resilient, and scalable e-commerce site with the most up-to-date features and advanced functionality.
7. Making Your Website Search Engine Friendly
One of the most important sources of targeted traffic to an e-commerce website is search engines.
Optimizing your website for search engines assures a steady stream of organic traffic and more prospects for growth.
To get started, you’ll need to create a robot.txt file, check your website’s indexing status, add your website to search consoles, submit sitemaps, set up Google analytics, and put your business on Google My Business.
If you don’t have the necessary technical skills, Fiverr may assist you with optimising your e-commerce site for search engines.
8. Optimisation of social media
According to recent figures, 4.14 billion individuals, or 53% of the world’s total population, utilise social media.
Whether you like it or not, social media should be a component of your marketing plan.
Take a look at the most well-known e-commerce brands in any niche.
You’ll see that the majority of them use social media to promote their brands, generate leads, automate sales, and provide customer service.
Social networking, on the other hand, is a notorious time-waster for e-commerce enterprises that lack a clear strategy and SOPs.
Each social media platform has its own algorithm, which you must be aware of in order to get the most out of it.
If you don’t have much time, hire a social media manager that can use inventive advertising strategies to maintain constant engagement and conversions.
The following is a list of social media optimization tasks that you can delegate to Fiverr freelancers:
Top Fiverr freelancers frequently have access to the most up-to-date automated technologies, growth hacking forums, and large amounts of data needed for effective social media optimization.
Hiring such personnel allows you to reduce your e-commerce business’s social media marketing costs.
9. Search engine optimization
Organic search is e-commerce sites’ second-largest traffic source, accounting for 37.5 percent of total monthly traffic.
According to a SEJ survey, SEO generates the highest ROI for 48.7% of e-commerce websites.
Despite this, most e-commerce newcomers place a greater emphasis on social media and PPC marketing for quick returns, while SEO strategies receive less attention.
Unlike blogs and single-page websites, e-commerce SEO is a difficult task.
It demands a significant upfront investment, but once your keywords begin to rank at the top of the search results, your store will generate revenue on autopilot with minimal recurrent costs.
Do you lack the time to learn about e-commerce SEO?
You should certainly seek assistance from reputable SEO individuals and firms who can produce outcomes.
The freelance SEO specialist will provide you with the following services, depending on the bundle you choose:
Fiverr has introduced an all-in-one SEO service that allows you to create unique SEO packages for your e-commerce website.
Please keep in mind that SEO is a long-term strategy.
In 6 months to a year, you might expect good outcomes.
As a result, I advocate investing in a retainer package that provides piece of mind while also saving time on HR recruitment.
10. Local SEO and Listings in Business Directories
Because 28 percent of local searches result in a purchase, local SEO plays a significant part in e-commerce firm marketing.
Please keep in mind that local SEO isn’t just about GMB listings and keyword stuffing with “near me + location.”
Keyword research, citation production by preserving NAP+W consistency, NAP+W review and fixes, picture sharing with suitable geotags, authority link building, PR, and map entity stacking are all part of the continual process of local SEO.
If you’re comfortable with local SEO, you may take a DIY approach and use the SEMrush Local SEO toolbox to automate the remaining processes.
SEMrush allows you to distribute accurate business information (NAP+W details) across authoritative directories, suppress malicious/duplicate listings, organise GMB and Facebook listings, conduct local keyword research, track local rankings, manage reviews and user suggestions, and keep track of all of your locations in one place.
When you upgrade to the premium level, you’ll be able to see local heatmaps and respond to user reviews directly from the SEMrush interface.
Professional assistance may be required for link outreach, public relations, and crucial local listing management duties.
Fiverr has over 2000 local SEO gigs from certified sellers who understand your business needs and can deliver high-quality service at a low cost.
11. Managing AdWords Campaigns on Google
The Google Ads network is a powerful marketing tool for getting your products in front of the right people.
The great thing about Google advertisements is that you only pay when someone clicks on them and goes to your website.
PPC ads are a more practical choice for e-commerce enterprises with limited resources, as opposed to TV or print ads, which carry flat prices regardless of outcomes.
Search advertisements, display ads, mobile ads, and PLA/shopping ads are just a few of Google’s advertising possibilities.
You can also utilise YouTube advertisements to reach a global audience of over 2 billion people.
Hiring a Google advertisements expert would be a good growth hack, given that ads influence 90 percent of customers to make purchases.
Thousands of freelancers are available on Fiverr who specialise in conducting effective ad campaigns.
They are in charge of your ad account and do tasks such as:
Hiring inept personnel can burn through your entire month’s budget in a short period of time with no noticeable outcomes.
You can instead choose Fiverr Pro freelancers who have a track record.
You may require more team members as your company expands to handle professional ad creative design, video ad production, landing page optimization, and A/B testing.
Fiverr features a variety of gigs that appeal to specific business needs. You can choose one of these depending on your needs.
12. Creating and Managing Social Media Ads
The organic reach of social media is extremely limited.
For example, non-promoted material is shown to only 5.20 percent of those who liked your page on Facebook, the largest social media network.
If you want to reach a larger audience, you should use Facebook ads.
Other social media networks are subject to the same rule.
Running social media advertising necessitates a thorough understanding of the platform, its ever-changing algorithms, and the demographics of its target audience.
Target audience research, ad content production, pixel + event tracking setup, campaign optimization, accurate retargeting, and ad performance analysis are all part of the process.
Some people enjoy spending thousands of dollars on testing budgets to learn about the functionalities of ad platforms.
Instead, you can hire a Fiverr ad specialist to help you design a winning social media marketing strategy to help you scale your e-commerce firm.
The best method to get started with social media advertising is through the Facebook advertisements network.
Later, for further visibility and sales, you might look at Twitter advertisements, LinkedIn ads, and Pinterest ads.
Please keep in mind that vanity metrics like clicks, views, and likes aren’t very useful for ad campaigns with a negative return on investment.
So, if you hire a social media professional on Fiverr, make sure to look at his prior work’s KPIs.
13. Influencer Marketing
To scale an e-commerce firm, you don’t always need a large marketing spend.
Influencer marketing is one of the many alternatives to traditional marketing that exist today.
To generate awareness for your e-commerce firm, social media influencers promote your products to their audience.
Collaborating with the proper influencers with similar audiences to yours can help you gain more traffic, followers, and conversions.
If you’re not sure who to employ, Fiverr has some folks that can assist you in developing a solid influencer marketing strategy and reaching out to the relevant influencers on your behalf.
Here’s a look at how Fiverr’s influencer marketing services helped Matthew Gates launch his SaaS product into the spotlight.
To advertise his product, Matthew Gates tested a couple social media services on Fiverr.
Later, he met a young lady who had formerly worked for MTV but was still hustling on Fiverr.
His website traffic surged by many folds (from 100-200 visitors per day to around 7,000 visitors per day) after he acquired four gigs for a total of $23.”